eBook - PDF
Cruise to Success
How to Steer Your Way through the Murky Waters of Marketing Your Library
- 135 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Cruise to Success
How to Steer Your Way through the Murky Waters of Marketing Your Library
About this book
Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources.
- Step-by-step guidelines
- How to instructions
- Clear, concise information
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Information
Topic
BetriebswirtschaftSubtopic
VerwaltungTable of contents
- Cover
- Cruise to Success: How to steer your way through the murky waters of marketing your library
- Copyright
- Dedication
- Contents
- List of figures and tables
- About the author
- Acknowledgements
- List of acronyms
- 1 Introduction
- 2 Why should libraries market themselves?
- 3 The library as a corporation
- 4 Creating a SWOT analysis
- 5 Areas to consider in a marketing campaign
- 6 Merchandising and branding
- 7 Marketing strategy
- 8 Poster guidelines
- 9 Other tools of communication: news announcements, public relations, newsletters and annual reports
- References, further reading and resources
- Index
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Yes, you can access Cruise to Success by Loreen Phillips in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Verwaltung. We have over 1.5 million books available in our catalogue for you to explore.