
- 244 pages
- English
- PDF
- Available on iOS & Android
About this book
The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed.- Written by a well-respected academic and practitioner in the field of search engines- Provides practical and real-world guidance for real-world situations- Based on actual research in the field, which is often used to confirm or refute beliefs in the industry
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Information
Table of contents
- Cover
- Website Visibility: The theory and practice of improving rankings
- Copyright
- Dedication
- Contents
- Foreword
- Acknowledgements
- List of figures and tables
- About the author
- 1 The trilogy: users, webpages and search engines
- 2 Elements of website visibility and research
- 3 The good ones
- 4 The bad ones
- 5 The ugly ones
- 6 Case studies
- 7 Recommendations and the future
- Glossary
- References
- Index