
- 262 pages
- English
- PDF
- Available on iOS & Android
Entrepreneurship
About this book
Entrepreneurship is the process of creating, developing, and managing a new business venture with the goal of making a profit or fulfilling a need in the marketplace. This textbook explores the principles and practices of starting and running a successful business. It provides readers with a practical understanding of the entrepreneurial mindset and the skills necessary to launch a new venture. The author provides real-world examples and case studies of successful entrepreneurs and their ventures. The book also offers insights into the challenges and risks associated with starting and running a business, and provides strategies for overcoming them.
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Information
Table of contents
- Cover
- Title Page
- Copyright
- About The Author
- Contents
- List of Figures
- List of Abbreviations
- Preface
- Chapter 1: The Concept Of Entrepreneurship
- Chapter 2: Entrepreneurial Development And Competencies
- Chapter 3: Business Ideas And Resources For Entrepreneurs
- Chapter 4: Strategic Management For Entrepreneurship
- Chapter 5: Entrepreneurial Marketing
- Chapter 6: Strategies For Sustainable Entrepreneurship
- Chapter 7: Entrepreneurial Ventures
- Index
- Back Cover
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