Hospitality marketing and branding research
eBook - PDF

Hospitality marketing and branding research

  1. 250 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Hospitality marketing and branding research

About this book

The hospitality business uses market research to distinguish changes of patterns and market, which allows them to develop and outperform their rivals. A new business can learn about market shifts and future trends by collecting data from previous years. Hospitality marketing is very important for: finding clients to develop a new hospitality company, creating a loyal client base for renowned brands, and taking part in online discussions. As highlighted by this volume, a marketing technique is a fundamental aspect of any field-tested strategy for a business, regardless of how huge or small it is. Brands must ensure that the world is aware of the business's existence and that it is superior to the competition in the local area once all of the physical infrastructure is established. A regular hospitality marketing strategy for new businesses must reach more people and discover new customers, this can be achieved by focusing on key points including: Unique Selling Points (USPs) and the market area, main interest groups and market research concerning how the audiences can be reached. For emerging hospitality organizations, digital content marketing provides a low-budget, high return on investment, and valuable opportunity to contact the necessary groups.

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Yes, you can access Hospitality marketing and branding research by Sunil Kabia in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright
  5. About The Author
  6. Table of Contents
  7. List of Figures
  8. List of Abbreviations
  9. Abstract
  10. Preface
  11. Chapter 1: Hospitality Marketing
  12. Chapter 2: Branding In Hospitality
  13. Chapter 3: Human Resource Issues In Hospitality
  14. Chapter 4: Research And Innovations In Hospitality Marketing And Branding
  15. Chapter 5: Promotional Programs Development In Hospitality Marketing
  16. Chapter 6: International Issues And Cross-cultural Research In Hospitality Marketing And Branding
  17. Chapter 7: Hospitality Products Development And Management
  18. Chapter 8: Ethical Concerns In Hospitality Marketing And Branding
  19. Chapter 9: Future Trends In Hospitality Marketing And Branding
  20. Chapter 10: Technological Issues And Development In Hospitality Marketing And Branding
  21. Bibliography
  22. Index
  23. Back Cover