The New Local Economy

How the future's big businesses will grow out of small communities

Nils Elmark

• Publisher: LID Publishing
• Year: 2019
• Topic: Business
• eBook ISBN:
  9781917391030
• Subtopic: Business General
• Index: Business

Apple, Starbucks, Amazon, Zara, McDonald's - these are some of the brands and companies that are at the forefront of today's global economy. They are embedded in virtually every city and town. But when the global economy goes wrong (as in 2008), it can leave local communities vulnerable in the form of unemployment and bankruptcy. This forward-looking book argues for the creation of local economies as a means of resisting the seismic changes that globalization often brings, especially in times of crises. Moreover, research shows that for every GBP100 spent in a local shop, 45% will remain in the community (compared with only 15% if spent in retail chains such as Tesco or Aldi). As part of the design of the future, Elmark argues for the need to break up the global economy into local economies, so that communities can regain their independence and be less exposed to the tide of globalization.

Table of contents

• Front Cover
• Back Cover
• Title
• Contents
• Introduction
• Chapter 1: It’s Time to Make Fintech Small
• Chapter 2: Stuck in the Apple Economy
• Chapter 3: Big Banks – Burdened by Their Own Weight
• Chapter 4: Redefine Local Identity
• Chapter 5: Neo Banks for New Communities
• Chapter 6: Make it New
• Chapter 7: Let’s Start with Food
• Chapter 8: Millennials are Looking for Meaning
• Chapter 9: Brooklynification
• Chapter 10: The Local Multiplier Factor
• Chapter 11: New Local Currencies
• Chapter 12: Small is Beautiful
• Chapter 13: The Empire Strikes Back – Across the Gap!
• Chapter 14: Small Data and Human Intelligence
• Chapter 15: Work is What Dreams are Made On
• Chapter 16: A New Kind of Financial Advisor for the New Local Economy
• Copyright