- 260 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Managing New Product Innovation
About this book
New product design and development is often the result of personal vision. Harnessing this often requires a special receptiveness and enthusiasm at all levels of an organization, which serves to unlock potential and can turn the entire organizational pyramid upside-down. It is particularly important to understand and develop those aspects of design which can be constructively employed by designers in a strategic alliance with management and research.; The papers in this volume result from the conference of the Design Society held at the University of Central England in September 1998. They show how design-led product development has worked in a range of industries, from engineering through to design and management consultancy.
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Yes, you can access Managing New Product Innovation by Bob Jerrard,Roger Newport,Myfanwy Trueman in PDF and/or ePUB format, as well as other popular books in Business & Project Management. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half-Title Page
- Title Page
- Copyright Page
- Table of Contents
- Introduction
- About the Editors
- Acknowledgements
- System-Operated Product Development and the Craft of Integration
- Heroes and Villains? The Contradictory and Diverse Nature of Design Management
- Building Electronic Totems to Manage Automotive Concept Development
- Design Orientation in New Product Development
- Enhancing the In-House Design Capability of Industry through TCS Projects
- A Key Characteristic in Co-development Performance Measurement Systems: Transparency
- Improving Product Development Performance: two approaches to aid successful implementation
- One Phone Number for Europe: cultural diversity, technology and innovation
- Type and Identity: a scientific approach to graphic design research
- Empowering the Design Team: a multimedia design resource to facilitate the capture, retention and reuse of knowledge acquired during product development
- Designing over Networks: a review and example of using internet collaboration and communication tools in design
- The Long-Term Benefits of Investment in Product Design and Innovation
- ‘Prototype Theory’ and the Modelling of New Product Perception
- Directing Designers towards Innovative Solutions
- Networking New Product Development: the integration of technical and product innovation
- An Innovative Approach to Developing the New British Standard on Innovation Management
- Quantum Innovation: an open-systems approach to the new business of design
- Multimedia Network Applications in the Fashion Industry
- Putting Practice into Practice: assimilating design into the corporate culture
- Contributors
- Index