CRM Fundamentals
eBook - ePub

CRM Fundamentals

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

CRM Fundamentals

About this book

CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managingcustomer relationship management (CRM)initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time.

Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.

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Information

Publisher
Apress
Year
2011
Print ISBN
9781430235903
eBook ISBN
9781430235910
Topic
Computer Science
Subtopic
Computer Networking
Index
Computer Science

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Contents at a Glance
  5. Contents
  6. About the Authors
  7. About the Technical Reviewer
  8. Acknowledgments
  9. Introduction
  10. Chapter 1: Introduction
  11. Chapter 2: Components of CRM Success
  12. Chapter 3: Building a CRM Roadmap
  13. Chapter 4: Evaluating Software and Consultants
  14. Chapter 5: Planning the Initial CRM Implementation
  15. Chapter 6: Executing the Initial CRM Implementation
  16. Chapter 7: Maintaining and Evolving CRM
  17. Index

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Yes, you can access CRM Fundamentals by Scott Kostojohn,Brian Paulen,Mathew Johnson in PDF and/or ePUB format, as well as other popular books in Computer Science & Computer Networking. We have over one million books available in our catalogue for you to explore.