eBook - ePub

CRM Fundamentals

Name: CRM Fundamentals
ISBN: 9781430235910

Scott Kostojohn,

Brian Paulen,

Mathew Johnson,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

CRM Fundamentals

Scott Kostojohn,

Brian Paulen,

Mathew Johnson,

About this book

CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managingcustomer relationship management (CRM)initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time.

Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.

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Yes, you can access CRM Fundamentals by Scott Kostojohn,Brian Paulen,Mathew Johnson in PDF and/or ePUB format, as well as other popular books in Computer Science & Computer Networking. We have over one million books available in our catalogue for you to explore.