Learning Magento 2 Administration

Bret Williams, Cyndi Williams

• Publisher: Packt Publishing
• Year: 2016
• eBook ISBN: 9781783288250
• Edition: 1
• Topic: Computer Science
• Subtopic: Web Development
• Index: Computer Science

Maximize the power of Magento 2 to improve your e-commerce business

About This Book

• Strategic planning for maximizing your Magento 2 store's operations and sales.
• Important guidelines and advice for optimizing your Magento 2 store.
• Packed with screenshots and step-by-step instructions to leverage the hundreds of Magento 2 features.

Who This Book Is For

This guide is for store owners who use Magento 2 on a daily basis to operate their online stores. Proprietors will use this guide as a reference for ensuring that they are utilizing the full power of Magento 2. Developers and solution providers will find this guide a helpful tool in identifying opportunities to help their clients navigate the complexity of Magento 2.

What You Will Learn

• Strategies for creating multiple stores within a single Magento installation.
• Use of complex product types such as bundles, downloadables and virtual products.
• Configuring payments, shipping and taxes.
• Accommodating multiple languages and currencies.
• Installing and configuring themes.
• Managing content and search engine optimization.
• Creating promotions, up-sells and cross-sells.
• Leveraging the customer relationship features of Magento 2.
• Securing and optimizing your installation.

In Detail

Magento 2 has been completely re-written and re-designed to take the world's most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world's most successful open source e-commerce platform for your online retail and wholesale business.

The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.

Style and approach

A step-by-step guide where it takes the reader from the planning step all the way through launching a new Magento-powered store by building on the initial sample data included in a default Magento 2 installation. Along the way, we explore using discrete action steps how to leverage the full power of Magento 2 for both simple and advanced uses. Screenshots and step-by-step instructions not only teach the new Magento store administrator, but also serve as a handy reference for the more experienced operators.

Learning Magento 2 Administration

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Learning Magento 2 Administration

Copyright © 2016 Packt Publishing

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the authors, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.

Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.

First published: May 2016

Production reference: 1270516

Published by Packt Publishing Ltd.

Livery Place

35 Livery Street

Birmingham

B3 2PB, UK.

ISBN 978-1-78328-825-0

www.packtpub.com

Credits

Authors Bret Williams Cyndi Williams	Copy Editors Sonia Mathur Shruti Iyer
Reviewer Mathieu Nayrolles	Project Coordinator Judie Jose
Commissioning Editor Vinay Argekar	Proofreader Safis Editing
Acquisition Editor Vinay Argekar	Indexer Mariammal Chettiyar
Content Development Editor Rashmi Suvarna	Graphics Jason Monteiro
Technical Editor Kunal Chaudhari	Production Coordinator Melwyn Dsa

About the Authors

Bret Williams, for over 20 years, has engineered the creation of hundreds of websites, including many profitable e-commerce properties, as well as several Internet “firsts.” Beginning with version 1.3 of Magento CE, Bret began an odyssey of becoming one of the foremost experts on leveraging Magento to build successful online businesses. Today, as CEO of novusweb llc, Bret continues to provide e-commerce management services from his office in Austin, Texas. Bret authored the wildly popular Mastering Magento and is co-author of the Mastering Magento 2 Second Edition, both Packt Publishing titles. His company also owns MageDaily.com, a Magento news and reviews blog, and MageRevolution.com, selling Magento enhancements.

Cyndi Williams has worked alongside Bret Williams—her husband of 35 years—building and managing e-commerce solutions, including their own successful online business, which they established in 2005, and later sold in 2009. As President of novusweb, llc, which is based in Austin, Texas, Cyndi focuses on managing online operations for select clients. Cyndi is an expert in operating Magento-based stores, as well as fulfillment, advertising, and social media management.

About the Reviewer

Mathieu Nayrolles was born in France and lived in a small village in Côte d'Azur for almost 15 years. He started his computer sciences studies in France and continued them in Montréal, Canada, where he now lives with his wife. Mathieu holds two master degrees from eXia.CESI in software engineering and UQAM in computer science. He is now a Ph.D student at Concordia University studying electrical and computer engineering, Montréal, Canada, under the supervision of Dr. Wahab Hamou-Lhadj.

During his academic journey, Mathieu has also worked for worldwide companies, such as Eurocopter and Saint-Gobain, where he learned how important good technical resources are.

You can discover some of his works through his books, Xamarin Studio for Android Programming: A C# Cookbook, Mastering Apache Solr: A practical guide to get to grips with Apache Solr, Instant Magento Performances, Magento Performance Optimization: How to and Mastering Apache, his blog (https://math.co.de/),or its latest realizations bumper-app.com, mindup.io, and toolwatch.io.

Follow @MathieuNls on twitter for even more information.

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Preface

The release of Magento 2 marks a major milestone for the world’s most successful open source e-commerce platform. This new version was completely rewritten, retooled, and redesigned to allow its merchants to move forward into the modern age of online commerce.

With this new version, many store owners will be joining the ranks of others who embrace the power and flexibility of Magento. However, like these Magento veterans, new owners will find Magento a bit intimidating at first. To be powerful, a platform must seem complex at times. To be sure, any top-end e-commerce system requires a depth of configurations, tools, and processes to truly be useful for merchants.

If you’re familiar with Magento 1.x, you’ll be happy to find much about Magento has also remained the same. At the same time, the core functionality that made Magento 1.x so very popular is now wrapped in a new and friendlier user interface. Workflows are improved and, as to be expected, much of the original functionality has evolved to be better than before!

In our work managing e-commerce stores and helping Magento store owners maximize profitability, we know that managing a Magento store can take a long time to master. We wanted to change this by conden...

Table of contents

• Learning Magento 2 Administration