eBook - ePub

Reimagining Operational Excellence

Name: Reimagining Operational Excellence
ISBN: 9781394239252

Inspirations from Asia

Philip Kotler,

Hermawan Kartajaya,

Jacky Mussry,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Reimagining Operational Excellence

Inspirations from Asia

Philip Kotler,

Hermawan Kartajaya,

Jacky Mussry,

About this book

Explore the cutting-edge of marketing new products and services from leading businesses in Asia

In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena.

In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find

In-depth examinations of China's unique and competitive economic ecosystem
Discussions of the increasingly foundational role played by Singapore as an international business hub
An analysis of the latest economic developments in South Korea driving marketing excellence in that country

Reimagining Operational Excellence: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.

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Yes, you can access Reimagining Operational Excellence by Philip Kotler,Hermawan Kartajaya,Jacky Mussry in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.