
How to Grow Enrollment in Online Higher Education
Strategies for Marketing and Recruitment
- 194 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
How to Grow Enrollment in Online Higher Education
Strategies for Marketing and Recruitment
About this book
How to Grow Enrollment in Online Higher Education offers practical guidance on how to more effectively attract and recruit students to online college and university programs. Despite the proliferation of online degree and certificate programs, only a handful of large, name-brand institutions have the resources to master the challenges of marketing and recruitment. This book includes a first-of-its-kind blueprint for colleges and universities working to set up online programs that can grow their enrollment and support their operations financially. These accessible chapters provide step-by-step marketing strategies, detail the specific needs and values of fully online enrollees, and explore the staffing, talent, and technologies needed to competitively recruit new students.
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Information
Table of contents
- Cover Page
- Endorsement Page
- Half Title page
- Title Page
- Copyright Page
- Dedication
- Contents
- Introduction
- Part I Your Front Door, or Marketing to Lead
- Part II The Funnel: Lead to Admit
- Part III The Technology Behind the Engine
- Conclusion
- Index