eBook - ePub

Human vs ChatGPT – Language of Advertising in Beauty Products Advertisements

Name: Human vs ChatGPT – Language of Advertising in Beauty Products Advertisements
ISBN: 9781040298039

Ida Skubis,

Dominika Kołodziejczyk,

184 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Human vs ChatGPT – Language of Advertising in Beauty Products Advertisements

Ida Skubis,

Dominika Kołodziejczyk,

About this book

This book systematically investigates the linguistic strategies employed in beauty product advertising to assess their persuasive and manipulative effects. The work is divided into two sections: a review of relevant literature and an empirical analysis of advertisements. The analysis initially focuses on the linguistic features of advertisements created by humans prior to the introduction of ChatGPT, examining the linguistic measures used and their methods of persuasion and manipulation. Subsequent sections provide a detailed examination of advertisements generated by ChatGPT versions 3.5 and 4.0, analysing the artificial intelligence's use of linguistic techniques. This includes a meta-analysis where ChatGPT itself discusses the linguistic strategies it employs. The ultimate goal is to compare and contrast the effectiveness and linguistic devices used in advertisements crafted by humans and those by ChatGPT, analysing how AI influences the language of advertising and its impact on consumer behaviour.

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Yes, you can access Human vs ChatGPT – Language of Advertising in Beauty Products Advertisements by Ida Skubis,Dominika Kołodziejczyk in PDF and/or ePUB format, as well as other popular books in Computer Science & Advertising. We have over one million books available in our catalogue for you to explore.