eBook - ePub

Creativity and Innovation in the Fashion Business

Name: Creativity and Innovation in the Fashion Business
ISBN: 9781040126523

Contemporary Issues in Fashion Design and Product Development

Helen Goworek,

Fiona Bailey,

254 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Creativity and Innovation in the Fashion Business

Contemporary Issues in Fashion Design and Product Development

Helen Goworek,

Fiona Bailey,

About this book

Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the perspectives of multiple contributors who together possess a wealth of combined experience in creative and technical roles in the fashion business.

Broad in scope, this textbook first provides a wide overview of creativity and innovative developments across the industry, before considering technical and digital innovation in production and product development, as well as trend forecasting. The final part of the book then consists of an exploration of sustainable innovation in design for fashion brands and retailers. Each chapter includes aims and summaries to structure learning and highlight key points, academic insights from thought leaders and interviews from industry and academia.

A vital introductory textbook, Creativity and Innovation in the Fashion Industry is well-suited to undergraduate and postgraduate modules across subjects such as Fashion Business, Fashion Design and Manufacturing, Product Development, Innovation Management, and Buying and Merchandising. Online resources include PowerPoint slides and a test bank.

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Yes, you can access Creativity and Innovation in the Fashion Business by Helen Goworek,Fiona Bailey in PDF and/or ePUB format, as well as other popular books in Business & Fashion Design. We have over one million books available in our catalogue for you to explore.