- 200 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Helmut Maucher stand fast 20 Jahre an der Spitze des NestlĂ©- Konzerns. Er hat das Unternehmen in eine neue Dimension gefĂŒhrt und zu einem echten Weltkonzern gemacht. Hier prĂ€sentiert er die Essenz dessen, was man fĂŒr ein richtiges und erfolgreiches Management wissen muss.
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Yes, you can access Management-Brevier by Helmut Maucher in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- [Titelei]
- [Impressum]
- Vorwort
- 1 Unternehmer oder Manager? Zwei unterschiedliche FĂŒhrungsqualitĂ€ten
- 2 Die Ausrichtung des Unternehmens
- 3 Unternehmensstrategie, Planung und Kontrolle
- 4 Die wichtigsten Aufgaben der UnternehmensfĂŒhrung
- 5 Der Unternehmer im Spannungsfeld unterschiedlicher Zielrichtungen und Wertvorstellungen
- 6 Unternehmenskultur und wertorientiertes Management
- 7 Personalpolitik und FĂŒhrungsqualitĂ€ten
- 8 Corporate Governance und Unternehmensorganisation
- 9 Finanzpolitik und Finanzberichterstattung
- 10 Innovation und Forschung
- 11 Marketing, PR und Kommunikationspolitik
- 12 Ausblick
- Anhang