Visible!
eBook - ePub

Visible!

Attracting Customers in a Distracted World

  1. 213 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Visible!

Attracting Customers in a Distracted World

About this book

How to make your company unmissable! Flashes everywhere, loud, turned-up commercials appear on the screens. A day without advertising catching our eye is hardly imaginable in modern everyday life. Customer attention is a valuable commodity. But how can companies easily and effectively catch the eye of potential customers and convince them of their own product or service? In this book, online marketing expert Oliver Pott explains how you can achieve smart and sustainable visibility for your company in just six steps in order to address particularly relevant target groups and thereby significantly increase your sales. If you also master the three dimensions of valuable visibility – consisting of relevance, authority and storytelling – you can completely abandon flashy campaigns in the future and still remain visible and relevant.

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Yes, you can access Visible! by Oliver Pott, Britta Fietzke in PDF and/or ePUB format, as well as other popular books in Business & Accounting. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Campus Verlag
Year
2023
eBook ISBN
9783593453903
Edition
1
Subtopic
Accounting

Table of contents

  1. About the book
  2. Content
  3. Invisibility equals nonexistence
  4. Be visible – and find the best customers and make more sales
  5. The three dimensions of valuable visibility
  6. The six levels of smart visibility
  7. Directed visibility equals turnover
  8. Channels of smart visibility
  9. Acknowledgments
  10. Endnotes
  11. Copyright notice