Corporate Relationship Management Strategy
eBook - ePub

Corporate Relationship Management Strategy

  1. 140 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Corporate Relationship Management Strategy

About this book

This book is perfect for corporate leaders, marketing communication practitioners, and students who want to gain a deep understanding of effective relationship management.

It draws on research from business, organizational psychology, and communication whose insights it applies to practice through clear and practical examples. The chapters discuss the process of building and maintaining relationships via the consistent implementation of corporate values to ensure the stakeholders' identification with the company.

The reader will explore relationship management with employees and consumers in local and international environments, in offline and online interactions, and in times of crises. Finally, the chapters represent a journey into the role that leadership styles, internal cultures, and social media play in relationship management.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Corporate Relationship Management Strategy by Roxana D. Maiorescu in PDF and/or ePUB format, as well as other popular books in Business & Corporate Governance. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Business Expert Press
Year
2025
Print ISBN
9781637427569
eBook ISBN
9781637427576
Edition
0
Topic
Business
Subtopic
Corporate Governance
Index
Business

Table of contents

  1. Front Cover
  2. Half Title
  3. Title Page
  4. Copyright
  5. Dedication
  6. Description
  7. Contents
  8. Acknowledgments
  9. Introduction
  10. Part 1 Internal Communication
  11. Part 2 External Communication
  12. References
  13. About the Author
  14. Index
  15. Other Titles in the Human Resource Management and Organizational Behavior Collection
  16. Back Cover