Emerging Horizons: Business and Society in the Post-Pandemic Era

Proceedings of 13th Annual Research Conference on ‘Pandemic to Endemic: Propositions for the Future’ of Symbiosis Institute of Management Studies

Rajiv Divekar, Komal Chopra, Smita Mehendale, Pravin Kumar Bhoyar

• Publisher: CRC Press
• Year: 2024
• Edition: 0
• eBook ISBN:
  9781040252352
• Topic: Business
• Subtopic: Human Resource Management
• Index: Business

The COVID-19 pandemic dominated our lives since its outbreak in the year 2020. The whole economy was disrupted, and businesses and society had to adapt to the new normal. Since the last two years, the release of different vaccines and the vaccination drive have helped to contain the pandemic to quite an extent. It is believed that irrespective of the different doses of vaccination and its impact on the citizens, the virus is here to stay and will translate into an endemic. An endemic situation is where the COVID-19 virus will be confined to certain people and regions. The COVID-19 pandemic drastically impacted businesses, which had to move from a physical mode to an online mode and hybrid mode. While several steps were taken to contain the pandemic, its lasting effect made organizations and society rethink the future. Organizations have moved from offline to hybrid mode and now work from home. The propositions in sales have changed from price to consumer well-being and convenience. Consumers have become health conscious. Healthcare has become a necessity, and healthcare companies are taking different steps to penetrate the market with immunity boosters. Education is now offered extensively through digital media and has become another alternative. The conference theme, "Pandemic to Endemic: Propositions for the Future," aims to identify the initiatives businesses and society will adopt for their sustained growth and development. The book provides research insights on how organizations should deal with endemic situations in different business areas. This book includes research in finance, marketing, human resources, healthcare, economics, education, and general management, such as leadership and decision?making.

Table of contents

• Cover Page
• Half Title Page
• Title Page
• Copyright Page
• Contents
• List of Figures
• List of Tables
• Foreword
• Preface
• Acknowledgements
• About the Editors
• 1 Analyzing Profitability Drivers in Indian Public Sector Banks
• 2 Does Virtual Reality Experience Affects Tourists Visit Intentions?
• 3 Corporate Social Responsibility and Brand Equity: A Methodological and Thematic Review
• 4 Anemia and Health—Study of Population Health
• 5 Social Entrepreneurship through Sustainable Business Model: A Case Study
• 6 The Role of Internal Communication Leadership on Brand Perceptions and Employee Experience during Crisis
• 7 Readiness of Manufacturing Organizations to Concord with Global Aims of Fighting Climate Change and Sustainability—An Exploratory Study
• 8 Cast and Crew Wellbeing in the Entertainment Industry and the Impact of Covid-19 Pandemic: A Conceptual Framework
• 9 Impact of Service Quality on Customer Satisfaction of Delhi Metro Rail Commuters
• 10 Exploring The Perception of Management Students Regarding Online Learning during COVID-19 in India
• 11 The Curious Case of Intellectual Property Rights, Foreign Direct Investments and Economic Growth of Countries Affiliated with Regional Trade Agreements
• 12 Drivers of Value of P2P Lending Segment: A Doughnut Economics Perspective
• 13 Impact of Screen Time and Other Factors on Sleep Time
• 14 Psychological Effects of Covid 19 on Employee Engagement a Comparison Between Employees Working Remotely and Employees Working in Person
• 15 Do Recommendations Help in Usage of Online Library Resources—Post-Covid Scenario?
• 16 Implications of Financial Literacy and Gender Gap in Financial Decision Making
• 17 Awareness of Health Insurance among Rural Customers—An Empirical Study
• 18 A Systematic Review on Effectuation and Causation: Applying Antecedents, Decisions, and Outcomes (ADO) Framework
• 19 A Study of the Relationship Between Shoppers' Demography and Online Store Preference Post COVID-19
• 20 Effectiveness of Artificial Intelligence on Online Retail Sector in Indian Context— Consumer Behavior Patterns Perspective