Understanding Pop-Up Stores through Passion and Practice
eBook - ePub

Understanding Pop-Up Stores through Passion and Practice

  1. 130 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Understanding Pop-Up Stores through Passion and Practice

About this book

Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the 'why, what, and how' for entrepreneurs and established brands to capitalize on this exciting format.

This book guides readers through the 20-year evolution of pop-up stores, their integration into overarching brand strategies, and the practical ins and outs of pop-up store development, offline or online. Insights from over 90 recent case studies further illuminate the tools that need to be considered and guidelines to be followed for pop-up store success, including distribution, communications strategy, atmospheric design, budgeting, events, and legal considerations.

Brand managers, consultants, retail professionals, and retail marketing and management students will benefit from this engaging and reliable guide, learning that behind pop-up stores' sparkly and ephemeral image lies the utmost attention to detail.

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Yes, you can access Understanding Pop-Up Stores through Passion and Practice by Ghalia Boustani in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2025
eBook ISBN
9781040307175
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Endorsements
  3. Half Title
  4. Title Page
  5. Copyright Page
  6. Table of Contents
  7. List of figures
  8. Prologue
  9. 1. The Evolution of Pop-Up Stores: A World of Potential and Passion
  10. 2. Pop-Up Store Adoption and Integration in Brand Strategies: A Construction Through Narratives
  11. 3. The Ins and Outs of Pop-Up Store Development
  12. 4. Transforming Retail Environments: The Impact of Pop-Up Stores on the Brand-Customer Dynamic in a Volatile Retail Environment
  13. Conclusion: Long-Term Ephemeral Investment as a Sustainable Strategy?
  14. Bibliography
  15. Index