Management has lost the art of strategic thinking. Most strategy models were established 10/20 years ago and are now redundant. Without the appropriate strategy tools, management attention has turned inward on issues such as reengineering and tended to shorter term market perspectives. But the industrial world is evolving at break-neck pace and a new approach is urgently required to help Business develop the long term competitive strategies. This book provides that framework in the form of The Market Commitment Model. This places commitment to future success as central, supported by exceptional service, emotion and total immersion in the market place; knowing your customers so well you can anticipate their future needs. This new strategy model will help companies lift themselves to a new level of advantage, growth and profitability in the late 1990s and beyond.
eBook - PDF
Strategy in Crisis
Why Business Urgently Needs a Completely New Approach
- 308 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
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Information
Publisher
Palgrave MacmillanYear
1997Print ISBN
9781349399826
9780333680902
Edition
0eBook ISBN
9780230378117
Table of contents
- Cover
- Strategy in Crisis
- Contents
- Preface
- 1 The Lost Art of Strategy
- 2 What is Strategy?
- 3 The Rules of the Game Have Changed
- 4 The Inadequacies of Existing Strategy Models
- 5 Introduction to the Market Commitment Model
- 6 Commitment: The Long-Term View
- 7 Commitment: Market Immersion
- 8 The Relative Commitment Audit
- 9 Competitive Advantage through Performance
- 10 Competitive Advantage through Service Hustle
- 11 Competitive Advantage through Pricing
- 12 Competitive Advantage through Emotion
- 13 A Toolkit
- 14 Building a More Effective Strategy Development Process
- 15 Making it Happen
- Notes
- List of Figures
- List of Tables
- Index
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Yes, you can access Strategy in Crisis by Kenneth A. Loparo in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over 1.5 million books available in our catalogue for you to explore.