- 298 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
This edited collection presents the complex theory of kitsch from aesthetic and artistic points of view, transposed into managerial and organisational fields. In the spirit of management aesthetics, on the ground of humanistic management, the central aim of the volume is to show that kitsch is a common phenomenon not only in art and culture but also in management, and its conscious perception and mindful use may be beneficial for achieving organisational and managerial goals efficiently. Due to the diverse research problems covered by particular chapters, no unified methodology is applied in the book; every author applied an optimal method for the selected topic. However, due to the complex and metaphysical character of the kitsch phenomenon, the only common fundament of all chapters is using the kitsch experience theory (Szostak and Su?kowski, 2020). The dominant analytical approach is qualitative, with extensive use of case studies, comparative analyses, and ethnographic focus. Despite this, some chapters also include the application of the quantitative approach for the hypotheses' verification. This book makes a giant step ahead of its competitors by implementing the kitsch theory, especially the kitsch experience theory in a broad spectrum of managerial and organisational fields like marketing, advertising, brand management, business communication, entrepreneurship, leadership, decision-making, human resource management, corporate social responsibility, city space management, management of technology and innovation, and organisational culture. It should be a must-read for researchers, academics, practitioners, and advanced students in these fields.
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Yes, you can access Management Aesthetics by Michał Szostak in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title
- Series
- Title
- Copyright
- Contents
- Contributors
- Foreword: The collapse of facades
- Foreword: Managing beyond kitsch
- Introduction
- 1 From kitsch phenomenon, through kitsch experience, to kitschy management and management of kitsch
- 2 Kitsch in organisational culture: Challenges and opportunities in the work environment
- 3 Kitsch in organisational governance: Management through simplified edicts and superficial interpretations in religious fatwas
- 4 Kitsch in HRM: The role of communication in managing generational diversity in an organisation
- 5 Kitsch in managerial language: Rhetorical manifestations of kitsch in scholarly writing
- 6 Kitsch in marketing: Merchandising and promotional activities in the retail sphere
- 7 Kitsch in advertising: A field of postmodern market communication battle
- 8 Kitsch in brand management: Impact of aesthetic truth and false in advertising strategies
- 9 Kitsch in entrepreneurship: Meal kits, taste and the art of socio-economic enterprise
- 10 Kitsch in decision-making: Financial destabilisation of joint-stock companies by boards of directors
- 11 Kitsch in new technologies management: Design practices and user experiences
- 12 Kitsch in city space management: Beauty and functionality of public space
- 13 Kitsch in social media: Self-optimisation gurus on Instagram
- Conclusion: Determinants and functions, carriers, and propagators of managerial and organisational kitsch
- Index