Public Relations Writing Worktext
A Practical Guide for the Profession
- 182 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Public Relations Writing Worktext
A Practical Guide for the Profession
About this book
With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing.
Building on the strengths of previous editions, this edition focuses more closely on PR writing as a strategic function and on planning and content strategy design. With practical advice from PR professionals, it covers everything from day-to-day business communications and media tools to writing for social media and crisis situations.
This fourth edition incorporates a number of changes and updates, including:
- New chapters on Social Media and Writing for Key Publics and new content on the use of generative AI and its impact on PR writing.
- Expanded chapters on Writing for Digital Communications and on Publications, Presentations, and Speeches.
- New guest columns from PR professionals on topics including writing and pitching the media, inclusive writing, speech writing. and measuring writing/content impact.
- New cases and assignments based on topics, issues, and problems that public relations professionals face today.
The text is suitable for undergraduate and graduate students in a public relations writing course preparing for entry-level public relations and communications roles, as well as a useful reference for early-career practitioners.
Online resources also accompany the book: teaching materials, test banks, and reference sources. Please visit www.routledge.com/9780367860028.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Cover
- Half Title
- Title
- Copyright
- Contents
- Foreword
- Preface
- 1 PR Writing: A Strategic Function
- 2 Planning to Write
- 3 Fundamentals of Public Relations Writing
- 4 Workplace Communications, Proposals, and Reports
- 5 Writing for the Media
- 6 Background Materials and Features
- 7 Writing for Digital Communication
- 8 Social Media
- 9 Writing for Key Publics
- 10 Publications, Presentations, and Speeches
- 11 Writing for Crisis Communications, Plans, and Tools
- Index