eBook - PDF

Research Methods in Tourism, Hospitality and Events Management

Name: Research Methods in Tourism, Hospitality and Events Management
ISBN: 9781526422248

Paul Brunt,

Susan Horner,

Natalie Semley,

360 pages
English
PDF
Available on iOS & Android

eBook - PDF

Research Methods in Tourism, Hospitality and Events Management

Paul Brunt,

Susan Horner,

Natalie Semley,

About this book

In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the wholeresearch process, from initial ideas, through to writing up and presenting the findings.

Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional 'by-hand' methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.

The book is complemented by examples of tourism destinationsfrom Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers.

Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.

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Yes, you can access Research Methods in Tourism, Hospitality and Events Management by Paul Brunt,Susan Horner,Natalie Semley in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.