In an era marked by unprecedented technological advancements, the retail industry is at the forefront of a transformative journey. 'Augmenting Retail Reality, Part A: Blockchain, AR, VR, and the Internet of Things' delves into the dynamic interplay between cutting-edge technologies and the evolving landscape of retail commerce. This book serves as a comprehensive guide for retailers, researchers, students, and technology enthusiasts, exploring how innovations such as the Internet of Things (IoT), blockchain, robotics, Augmented Reality (AR), Virtual Reality (VR), and other emerging technologies are reshaping the retail sector.

The genesis of this book is rooted in the recognition that technology is not merely an auxiliary component but a fundamental driver of change in retail. As the digital revolution continues to accelerate, retailers must navigate a complex and rapidly evolving environment where customer expectations are constantly shifting, and new opportunities for growth are continually emerging. This publication is a response to the urgent need for an in-depth examination of how these technologies are transforming customer experiences, operational efficiencies, and business models within the retail industry.

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Yes, you can access Augmenting Retail Reality, Part A by Balraj Verma,Amit Mittal,Murali Raman,Birud Sindhav in PDF and/or ePUB format, as well as other popular books in Personal Development & Travel. We have over one million books available in our catalogue for you to explore.

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Emerald Publishing Limited

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Half Title Page
Title Page
Copyright Page
Contents
About the Editors
About the Contributors
Preface
Chapter 1: Linking Supply and Demand in Retail Through the Internet of Things (IoT)
Chapter 2: Discovering the Wonders of Blockchain: Utilising Bitcoins for Transaction Purpose
Chapter 3: Guardians of Trust: Fortifying Payment Gateway Security for Digital Prosperity
Chapter 4: Industry 4.0 Technologies: Managing the Future of Smart Retail
Chapter 5: Influence Dynamism of Augmented Reality in Manufacturing Industries
Chapter 6: Innovation or Intrusion? Examining Employee Willingness to Collaborate With AI-Powered Service Robots in Retail
Chapter 7: Measuring the Adoption of IoT in OTT Platforms
Chapter 8: Modern Consumerism and Retailing: The Metaverse Bound
Chapter 9: Ethical AI for Retail: A Bibliometric Roadmap to Building Trust and Transparency
Chapter 10: Ethical and Social Consequences of Accelerated Technology Adoption

About this book

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Table of contents