
- 240 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Introducing Multimodality
About this book
This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate.
Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. Now fully revised to engage with new research, include new case studies and present a more global outlook, the book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including:
- formulating research questions
- collecting research materials
- assessing and developing methods of transcription
- considering the ethical dimensions of multimodal research
With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is the ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials including an updated study guide, exercises and links to relevant resources are available on the Student and Instructor website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.
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Information
Table of contents
- Cover Page
- Half-Title Page
- Title Page
- Copyright Page
- Contents
- List of tables
- List of figures
- About this book
- Acknowledgements
- 1 Navigating a diverse field
- 2 Why engage with multimodality?
- 3 Systemic functional linguistics
- 4 Social semiotics
- 5 Conversation analysis
- 6 More approaches to multimodality
- 7 Designing a multimodal study
- Glossary
- Self-study guide
- References
- Index