Public Relations Theory
eBook - ePub

Public Relations Theory

  1. 232 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Public Relations Theory

About this book

Reflecting the ever-increasing changes in the public relations industry, this new text offers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations. Chapters move from the oldest areas of communication theory through newer models devoted to interpersonal, organizational, and mediated, up to the most current theories devoted to emerging media, including digital and social. Readers will learn how public relations and persuasion theories are at the heart of a practitioner's day-to-day work, and see how a strong understanding of theories can make them more effective and strategic professionals.

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Table of contents

  1. Cover
  2. Half Title
  3. Publisher Note
  4. Title Page
  5. Copyright Page
  6. Brief Contents
  7. Detailed Contents
  8. Introduction
  9. Acknowledgments
  10. About the Authors
  11. 1 Integrating Theory and Practice
  12. 2 Persuasion Theories
  13. 3 Interpersonal Communication Theories
  14. 4 Organizational Theories
  15. 5 Mass Media Theories
  16. 6 Public Relations Models
  17. 7 Public Relations Theories
  18. 8 Digital Media Theories
  19. 9 Social Media Theories
  20. 10 The Future of Public Relations Theories
  21. References
  22. Index

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Yes, you can access Public Relations Theory by Eryn Travis,Edward J. Lordan in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Journalism. We have over one million books available in our catalogue for you to explore.