eBook - ePub

Reputation Management

Name: Reputation Management
ISBN: 9781040324189

The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations

John Doorley,

Helio Fred Garcia,

360 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Reputation Management

The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations

John Doorley,

Helio Fred Garcia,

About this book

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies.

This edition is updated throughout, including current information on digital media, new global examples and a renewed emphasis on organizational and environmental sustainability. Each chapter again features timely and illustrative cases by the authors and contributions from leaders in the field, with new cases in this edition on such topics as COVID-19, artificial intelligence, and generative AI. Additionally, the book maintains its consistent throughline focusing on corporate ethics.

This fifth edition is a must-have reference for students taking classes in public relations management, corporate communication, communication management and business. CEOs, business leaders and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.

Online resources also accompany the text. Please visit www.routledge.com/9781032577999.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.

No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.

Perlego offers two plans: Essential and Complete

Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.

Both plans are available with monthly, semester, or annual billing cycles.

We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.

Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.

Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.

Yes, you can access Reputation Management by John Doorley,Helio Fred Garcia in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Business Communication. We have over one million books available in our catalogue for you to explore.