eBook - ePub

Cases in Public Relations Management

Name: Cases in Public Relations Management
Author: Patricia Swann

Patricia Swann,

648 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Cases in Public Relations Management

Patricia Swann,

About this book

This fourth edition of Cases in Public Relations Management features a combination of new and tried-and-tested cases that give students a practical view of how on-the-ground public relations is practiced today.

Showcasing both successes and failures in public relations management, this text uses a problem-based case study approach that encourages readers to put their knowledge to the test to assess what has worked and consider alternate approaches to the situations these cases explore. It features questions for discussion and prompts to "dig deeper" into the cases at hand. New to the fourth edition:

Fifteen new cases, including Anheuser-Busch InBev, Dove, Juul, FTX, Norfolk Southern, Barbie, and Nike
Emphasis on social media, sustainability, ethics, and social responsibility for communication management today
End-of-chapter activities that reinforce concepts

Developed for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals.

The fourth edition features fully updated online resources: student case guides with case supplements, instructor case guides with sample answers to end of case questions in the text, and PowerPoint lecture slides. Please visit www.routledge.com/9781032163642.

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Yes, you can access Cases in Public Relations Management by Patricia Swann in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over one million books available in our catalogue for you to explore.