Understanding Corporate Communications
eBook - ePub

Understanding Corporate Communications

  1. 304 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Understanding Corporate Communications

About this book

With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice.

This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases, and practical models. The book's main goal is to make explicit well-known global theories and the practical experiences of corporate communications professionals in an easily visualised style accessible to a wide readership.

This book is suited to undergraduate and introductory executive education courses in corporate communications and as a reference and guide for early career communications professionals.

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Yes, you can access Understanding Corporate Communications by Dmytro Oltarzhevskyi,Yevgen Zagorulko in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Leadership. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Endorsement Page
  3. Half Title
  4. Title Page
  5. Copyright Page
  6. Table of Contents
  7. Foreword
  8. Introduction
  9. 1 Corporate communications theory
  10. 2 The essence of corporate communications
  11. 3 Corporate communications directions
  12. 4 Corporate communications practice
  13. 5 Corporate communications channels
  14. Conclusion
  15. Index