
The Shopify Story
How a Startup Rocketed to E-commerce Giant by Empowering Millions of Entrepreneurs
- English
- ePUB (mobile friendly)
- Available on iOS & Android
The Shopify Story
How a Startup Rocketed to E-commerce Giant by Empowering Millions of Entrepreneurs
About this book
A remarkable business success story, follow the rapid rise from small startup to one of Canada's top companies through CEO turnover, near-bankruptcy, and subsequent billionaire status
"An informative and revealing look at one of the greatest Canadian startup success stories." — Darcy Keith, Globe and Mail investment editor
The story of Shopify, now the second-largest e-commerce platform in North America, is all about starting and growing businesses. In this inspirational corporate history, you can follow the company's rocket-like growth over its first two decades and meet its major players, such as Tobias Lütke, who co-founded the company in 2004, transitioned from programmer to CEO in 2008, and thereafter steered Shopify to its incredible growth trajectory, relying more on "first principles" thinking than the business nostrums of MBA classes. Learn more about the executive team that contributed to Shopify's performance during the years leading up to its initial public offering, which turned them into multimillionaires and paved the way for Shopify to enable millions of entrepreneurs to start businesses and enrich the global economy. In The Shopify Story, economist and business journalist Larry MacDonald investigates the factors behind Shopify's growth and shares lessons for entrepreneurs, business managers, employees, programmers, policymakers, and investors.
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Information
Table of contents
- Introduction
- 1. At the Epicenter: Tobias Lütke
- 2. Prelude to the Launch
- 3. Lift-Off!
- 4. Turbulence and Tailspin
- 5. The Turnaround
- 6. The Boost from Venture Capital
- 7. Shopify Gathers Speed
- 8. The Shopify Environment
- 9. Empowering Entrepreneurs
- 10. Retail Operating System I
- 11. CEO of the Year
- 12. Listing on the Stock Market
- 13. Retail Operating System II
- 14. The Heroism of the Engineers
- 15. Escape Velocity
- 16. Entering the Big Leagues
- 17. COVID-19 at Warp Speed
- 18. Thriving on Change
- 19. Staying Alive
- 20. Rebooting the Engine
- Epilogue: Wrapping Up
- Acknowledgements
- Notes
- Index
- About the Author
- Copyright