eBook - ePub

The Chief Event Officer’s Playbook

Name: The Chief Event Officer’s Playbook
ISBN: 9781788606936

How to create transformational events

Sasha Frieze,

220 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Chief Event Officer’s Playbook

How to create transformational events

Sasha Frieze,

About this book

Explore the art and science of how to create and curate transformational events

In an age of deep fakes and misinformation, business and professional events are more important than ever before. Live events are where real people have authentic conversations, where trust can flourish. They convene communities, create connections and host conversations, and ultimately they can change the world.

Events have been elevated around the boardroom table: they're no longer simply a cost centre, but drivers of revenue and purpose. They have the power to inspire world leaders, change government policy and transform the conversation in sectors from immunology to indigenous rights. But creating such purposeful, transformational events is a strategic, not a tactical undertaking. The Chief Event Officer's Playbook offers a blue print for a new generation of events; purpose-led, outcome-driven and aligned to organizational goals.

Drawing on her decades of experience across a wide range of events - media-owned, commercial events, corporate, non-profit and association – Sasha Frieze has created the essential guide for CevOs, aspiring CevOs, Event Directors and Planners, CMOs, boards and anyone exploring the strategic power of events for their organization.

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Yes, you can access The Chief Event Officer’s Playbook by Sasha Frieze in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Wirtschaftssethik. We have over one million books available in our catalogue for you to explore.