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Practical UX Design
Scott Faranello
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eBook - ePub
Practical UX Design
Scott Faranello
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About This Book
A foundational yet practical approach to UX that delivers more creative, collaborative, holistic, and mature design solutions, regardless of your background or experience
About This Book
- Improve your UX design awareness and skills
- Gain greater confidence to know when you have delivered a "good" UX design
- Learn by example using a book designed by a UX mind for a UX mind
Who This Book Is For
This book is written for the beginner as well as the experienced UX practitioner, regardless of team size, company size, or job title. It is also intended for anyone with an interest in UX, engages with UX, is involved in any way in interactive problem solving and design, or simply wants to learn more about what we do, how we do it, and why those in the UX field are so passionate about wanting to do it better.
What You Will Learn
- Awaken your UX mind and dispel the myths of non-UX thinkers
- Create the six optimal conditions for your best ideas to appear
- Identify and incorporate the ten design principles found in all good UX design
- Develop a broader understanding of Information Architecture (IA) to better engage, guide, and inform
- Develop a fundamental understanding of patterns and the properties that create them
- Raise your level of UX maturity with a strategy that transforms your approach to problem solving and helps others understand the true value of your work
- Utilize important tools of the UX trade that never go out of style
- Increase your knowledge of UX, incorporate valuable ideas and insights into your work, and look at design from a very unique perspective
In Detail
Written in an easy-to-read style, this book provides real-world examples, a historical perspective, and a holistic approach to design that will ground you in the fundamental essentials of interactive design, allow you to make more informed design decisions, and increase your understanding of UX in order to reach the highest levels of UX maturity. As you will see, UX is more than just delighting customers and users. It is also about thinking like a UX practitioner, making time for creativity, recognizing good design when you see it, understanding Information Architecture as more than just organizing and labeling websites, using design patterns to influence user behavior and decision making, approaching UX from a business perspective, transforming your client's and company's fundamental understanding of UX and its true value, and so much more.
This book is an invaluable resource of knowledge, perspective, and inspiration for those seeking to become better UX designers, increase their confidence, become more mature design leaders, and deliver solutions that provide measurable value to stakeholders, customers, and users regardless of project type, size, and delivery method.
Style and approach
An in-depth, easy to read, and entertaining journey into and through the world of UX using real-world examples, thoughtful illustrations, and engaging quotes to inspire and explain fully the how and why of UX in a practical and impactful way and used immediately in your own work.
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Information
Practical UX Design
Table of Contents
Practical UX Design
Credits
About the Author
About the Reviewer
www.PacktPub.com
eBooks, discount offers, and more
Why subscribe?
Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Reader feedback
Customer support
Downloading the color images of this book
Errata
Piracy
Questions
1. The User Experience Mindset
Dispelling the myth of "faster horses"
The disservice of "faster horses"
When facts ruin a good story
Collaboration is a joke, but nobody is laughing
Understanding the problem
Customers/users are dumb!
Shut up and listen!
Data-driven design
The meme that just won't die
Design thinking: an idea worth investing in
One more thing
In closing, a cautionary tale
Summary
2. Creative UX
Essential mindset for Creativity
Closed mode
Open mode
Open and closed modes in action
Using open and closed modes together
Stuck in a mode
The six conditions for creativity
Space
Time
Time – again
The 10,000 hour rule
Confidence
Play
Agreement
Applying creativity to UX design
The space between
Summary
3. Good UX Design
What is good design?
Good design is non-obvious
A brief history of good UX design
Good design is invisible
Good design creates emotion
Good design is familiar
When preference beats performance
The principles of good design
Good design is timeless
Principles of good UX design, by example
Innovative
Good design isn't always original
Useful
Minimalist
Understandable
Understandable – how?
Understandable—why?
Design using the three-second rule
Understandability – fail!
Valuable
Safety
Provide affordances
Long-lasting design
Design exercise
Native advertising revisited
Summary
4. Foundations of Good IA
Foundational IA
The Four Cs of IA
Navigation
Mental models
Taxonomy
Sitemaps
Taxonomy types
Designing for change
Change and consequences
The IA of cities
Fractal loading
Focused IA
Food for thought
Fractal loading on the web
Gauging your IA success
Maps
Wayfinding
Seamless IA
Four C's exercise
More examples of good IA
Amazon
LinkedIn
Coordination
Cooperation
Change
Consequence
Internet movie database
Closing thoughts
Summary
5. Patterns, Properties, and Principles of Good UX Design
Patterns in UX design
The 15 fundamental properties of wholeness
Levels of Scale
Levelling our expectations
Strong centers
Boundaries
Testing boundaries
Safe boundaries
Alternating Repetition
Regular repetition
Random repetition
Progressive repetition
Flowing repetition
Positive space
Good Shape
Local Symmetries
Deep Interlock and Ambiguity
Contrast
Gradients
Roughness
Echoes
The Void
Inner Calm
Not-Separateness
Finding wholeness in your design work
Pattern libraries versus style guides
Summary
6. An Essential Strategy for UX Maturity
The problem with UX
The UX process game
The misunderstanding of UX
A different kind of UX approach
Enterprise UX
The business of UX
Financial metrics
Case study: Strategic e-mail marketing campaign
Initial problem (as outlined by the stakeholder)
My approach
My process
Results
Operational metrics
Case study: employee operational effectiveness
Initial problem (as outlined by the stakeholder)
My approach
My process
Results
Human metrics
Case study – improving user satisfaction and understanding
Initial problem (as outlined by the stakeholder)
My approach
My process
Results
One more thing…
The UX maturity map
Level 1 – Awareness
Level 2 – Repeatable
Level 3 – Strategic
Level 4 – Integrated
Level 5 – Core
Summary
7. UX Tools
Tools of the UX trade
Personas
The human persona
Ethnography
Human centered design
Journey maps
Usability studies
RITE usability testing
Usability study reporting
Visual design
Cynefin
Business model canvas
Wireframes and prototyping
A closing thought
Summary
8. Final Thoughts and Additional Resources
Measuring UX
Metrics
Books and articles
Google terms
Online measurement tools
Enterprise UX
UX-related websites
UX-related books
Mobile patterns
Additional UX design tools
People to follow
Summary
Index
Practical UX Design
Copyright © 2016 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
First published: April 2016
Production reference: 1220416
Published by Packt Publishing Ltd.
Livery Place
35 Livery Street
Birmingham B3 2PB, UK.
ISBN 978-1-78588-089-6
www.packtpub.com
Credits
Author
Scott Faranello
Reviewer
Peter Spannagle
Commissioning Editor
Dipika Gaonkar
Acquisition Editor
Subho Gupta
Content Development Editor
Arshiya Ayaz Umer
Technical Editor
Pranjali Mistry
Copy Editor
Karuna Narayanan
Project Coordinator
Kinjal Bari
Proofreader
Safis Editing
Indexer
Rekha Nair
Graphics
Kirk D'Penha
Production Coordinator
Melwyn Dsa
Cover Work
Melwyn Dsa
About the Author
Scott Faranello has been a dedicated and passionate UX professional for well more than a decade now, working with many companies in very diverse organizational cultures. His experience includes intensive customer, user, and business research, conceptual wireframes, designing information architecture, conducting user and usability tests, measuring the ROI of usability, creating visual design, and staying abreast of the current UX technology trends. Scott is also the author of Balsamiq Wireframes Quickstart Guide (2012) and Practical UX Design (2016), Packt Publishing.