eBook - PDF

Global Firms and Emerging Markets in an Age of Anxiety

Name: Global Firms and Emerging Markets in an Age of Anxiety
Author: Srinivas Prasad,Pervez N. Ghauri

Srinivas Prasad,

Pervez N. Ghauri,

336 pages
English
PDF
Available on iOS & Android

eBook - PDF

Global Firms and Emerging Markets in an Age of Anxiety

Srinivas Prasad,

Pervez N. Ghauri,

About this book

The terrorist attacks of September 11, 2001, ushered in an age of anxiety along with the new century, an anxiety that has affected the international business climate in a variety of subtle and not-so-subtle ways. For one, the cost of doing business internationally has increased, for global firms and host countries alike. For another, understanding shifting geopolitical conditions in the developing world has become more crucial than ever to grasp if the world's multinationals—whether of American, British, European, or Japanese origin—are to take the best advantage of new market opportunities. These market opportunities are well within the experience range and grasp of the multinational consumer product and industrial firms as well as service enterprises. But the same corporate methodologies that were employed in decades past are unlikely to be sufficient for the age of anxiety that is upon us. The contributions assembled here offer the benefits of the collective wisdom of mature scholars with decades of consulting experience along with fresh ideas and new research hypotheses.

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Yes, you can access Global Firms and Emerging Markets in an Age of Anxiety by Srinivas Prasad,Pervez N. Ghauri in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.