Marketing 5.0: The Role of Human-Mimicking Technology focuses on 'human-mimicking technology' in the age of marketing, wherein consumers and technology are blended as one. It reimagines technology creating a human touch, which not only enhances the customer experience but also builds an ecosystem of personalised sense-and-respond experiences, leading towards greater sustainability. It is this age of Augmented and Agile marketing, which delivers tech-empowered human interaction at pace and scale, achieving the perils and promises of digitalization. Marketing is witnessing a shift from Marketing 4.0 to Marketing 5.0. In this change, there is a continuous struggle for gaining digital business presence.

Marketing 5.0 introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey. The objective is to learn and understand the blended approach, where consumers and technology integrate as one.

Marketing 5.0 explores the importance of technology to marketing 5.0 and will be of benefit to practitioners, academics, and industry researchers, and students at master's and doctoral levels.

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Yes, you can access Marketing 5.0 by Ajay Kumar,M. D. Ciddikie,Anil Kumar Kashyap,Hafiz Wasim Akram in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.

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Emerald Publishing Limited

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Index

Cover
Title
Copyright
Contents
About the Editors
List of Contributors
Preface
Introduction
Chapter 1 Marketing 5.0: Artificial Intelligence and Human Mimicking Approach
Chapter 2 Driving Retail Growth: The Interplay of Customer Centric Technology, Customer Accountability and Organisational Culture
Chapter 3 Revolutionizing Product Customisation: A Technology-Powered Approach
Chapter 4 Decoding the Consumer Mimic: Influencers, Algorithms and the Future of Marketing
Chapter 5 Leveraging Artificial Intelligent (AI) for Human-Mimic Tech in Marketing 5.0
Chapter 6 Mimicking Technologies in Retail: Facilitating and Transforming Customer Retail Experience
Chapter 7 From Businesses-Centric to Consumers-Centric: A Shift of Power in AI-Driven Social Media
Chapter 8 A Qualitative Study on Analysing the Role of Mimicking Technology in Electronic Customer Relationship Management: A Case of Service Sector
Chapter 9 Human Interactions Through Technology: A Study on Sustainable and Susceptible Use of AI in Corporate Marketing
Chapter 10 Mimicking Consumer Centric Technology and Customer Engagement
Chapter 11 ‘Chicken or Egg! Let See Who Comes First?’ From Servitisation to Servitisation 5.0
Chapter 12 Role of Mimic Technology in Consumer Decision-Making Journey
Chapter 13 AnExploratory Investigation Into the Ethical and Legal Implications of the Application of Human Mimicking Technology (HMT) in Customer Engagement
Chapter 14 Applications of Mimicking Technology in Understanding Consumer Behaviour and Its Effects on Consumer Engagement
Chapter 15 Mimicking Technology in Creating and Optimising Marketing Value, Customer Experience, Retention and Loyalty
Chapter 16 Consumer Decision-Making Journey and the Role of AI-Enabled Mimic Technology and Social Robots

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