eBook - ePub

The Medium Is Still the Message

Name: The Medium Is Still the Message
ISBN: 9781501782947

Marshall McLuhan for Our Time

Grant N. Havers,

222 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Medium Is Still the Message

Marshall McLuhan for Our Time

Grant N. Havers,

About this book

The Medium Is Still the Message presents Marshall McLuhan, history's foremost philosopher of media, as the indispensable guide for understanding the impact of technologies. McLuhan (1911-1980) shows that media are not simply tools of communication: they create new environments with transformational effects on politics, economics, culture, identity, religion, and nature. Grant N. Havers argues that McLuhan's key insight--"the medium is the message"--is even more relevant today as humanity grapples with the unintended effects of new media.

As McLuhan demonstrated, a lack of understanding about the power of media technologies allows these entities to become idols that enslave their makers. At the same time, they encourage human beings to act like gods who can reinvent reality itself, all the while leading to the decline of literacy, the weakening of democracy, the resurgence of tribalism within the global village, and the elusive search for identity in cyberspace. The Medium Is Still the Message ultimately offers good news: using McLuhan's insights, human beings can escape the technological cave that they have fashioned for themselves.

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Yes, you can access The Medium Is Still the Message by Grant N. Havers in PDF and/or ePUB format, as well as other popular books in History & North American History. We have over one million books available in our catalogue for you to explore.