
The UnNoticed Entrepreneur, Book 3
How Entrepreneurs Can Leverage Their Authenticity to Build Brands
- English
- PDF
- Available on iOS & Android
The UnNoticed Entrepreneur, Book 3
How Entrepreneurs Can Leverage Their Authenticity to Build Brands
About this book
Half a century of marketing masterclasses in one book
Read The UnNoticed Entrepreneur: How Entrepreneurs can Leverage their Authenticity to Build Brands and gain access to an exclusive mastermind where 50 entrepreneurs across the globe share their marketing experience of crossing the chasm from obscurity to recognition. This book is a no-nonsense guide to overcoming the hurdles of marketing and public relations, explained by people who have done it, not by consultants who sell it.
Drawing on the wisdom shared by podcast guests, this book delivers case studies, actionable insights and details of the tech stack apps that will help any business owner achieve brand recognition. Each chapter concludes with "strategy smoothies," detailed steps that are free and simple to implement. Inside you'll also learn:
- The importance of adaptability, vision, and genuine leadership in revitalizing established brands for the digital age.
- Specific knowledge from visionaries who showcase how integrating technology with traditional business wisdom can redefine success
- The significance of customization and technology in meeting consumer needs
With 50 case studies drawn from entrepreneurs around the world across various industries, this book is a must-read for every business owner who is ready to unlock the secrets to sustainable growth.
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Information
Table of contents
- Cover
- Title Page
- Copyright Page
- Contents
- Foreword by Brad Sugars
- Acknowledgements
- IntroductionĀ
- The Importance of Clarity.
- Chapter 1 Automate Authenticity.
- Chapter 2 Consumer Trials.
- Chapter 3 Fractional Sales.
- Chapter 4 A Shared Mission.
- Chapter 5 Engaging Stakeholders.
- Chapter 6 Profitable Relationships.
- Chapter 7 Partnership Success.
- Chapter 8 Launching a TV Show.
- Chapter 9 All About People.
- Chapter 10 Community Sales.
- Chapter 11 Being Yourself.
- Chapter 12 Razors and Blades.
- Chapter 13 Digital Partnerships.
- Chapter 14 Customer Experience.
- Chapter 15 The Branded CEO.
- Chapter 16 Video Engagement.
- Chapter 17 NFT Rewards.
- Chapter 18 Consistency Wins.
- Chapter 19 Lumpy Marketing.
- Chapter 20 Need for Speed.
- Chapter 21 Amplifier Effect.
- Chapter 22 Customer Stories.
- Chapter 23 Advance Marketing.
- Chapter 24 Persistence and Perfection.
- Chapter 25 Contra Favours.
- Chapter 26 Gamify Utility.
- Chapter 27 Blue Ocean.
- Chapter 28 Being Found.
- Chapter 29 Strategic Commenting.
- Chapter 30 Competitor Collaboration.
- Chapter 31 Crowdfunded Community.
- Chapter 32 Loyal Not Happy.
- Chapter 33 Breathing Success.
- Chapter 34 Sustainability Stories.
- Chapter 35 Regulated Opportunities.
- Chapter 36 Packaging Counts.
- Chapter 37 Main Street Marketing.
- Chapter 38 Ethical Business.
- Chapter 39 Speedy Delivery.
- Chapter 40 Discrete Networking.
- Chapter 41 Game Mindset
- Chapter 42 Vegan Mission.
- Chapter 43 Trial and Learn.
- Chapter 44 Beer Time.
- Chapter 45 AI Nuptials.
- Chapter 46 Art Consumption.
- Chapter 47 Niche Runway.
- Chapter 48 Franchise Development.
- Chapter 49 Entrepreneur Mindset.
- Chapter 50 Revitalising a Legacy Brand.
- Contributors (in order of appearance)
- Resources
- Ten Take Aways
- About theĀ Author
- Index
- EULA