Publishers, Readers, and Digital Engagement
eBook - ePub

Publishers, Readers, and Digital Engagement

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Publishers, Readers, and Digital Engagement

About this book

This book demonstrates how the roles of "author, " "marketer, " and "reviewer" are being redefined, as online environments enable new means for young adults to participate in the books they love.
Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience.
This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers' and authors' interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects all virtually free-of-charge.

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Yes, you can access Publishers, Readers, and Digital Engagement by Marianne Martens in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Literature General. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Frontmatter
  3. 1. Introduction
  4. 2. A Brief History of the Field
  5. 3. Branding Books, Branding Readers: Marketing to Teens in the Digital Age
  6. 4. From RandomBuzzers to Figment: Teens’ Affective and Immaterial Labor
  7. 5. TwilightSaga.com (2009–12): Fandom and the Lifespan of a Corporate Fan Site
  8. 6. Reading The Amanda Project: The Lifecycle of a Pioneering Multiplatform Book (2009–2012)
  9. 7. Conclusion
  10. Backmatter