- 168 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Brand Lady Gaga
About this book
This book is about Lady Gaga's branding-the stories that inform it and the ideas that shape her public image. Who is Lady Gaga and how does she connect with her fans and audiences via storytelling? These questions guide Nelligan's discourse and textual analyses of Gaga's media interviews, product marketing, songs, albums and documentaries to reveal numerous themes and messages that inform her brand. These themes include: stories about monsters, self-love bravery, kindness and pride; distinctive and outlandish fashion and boundary-pushing performance art; LGBTIQA+ activism and support of queer communities; mental-health advocacy and philanthropy (which, as Nelligan shows, is powerfully underpinned by Gaga's own mental-health challenges); and personal reflections on the significance of family and kinship in shaping her identity as a songwriter and artist. Nelligan demonstrates how Gaga, in a considered yet heartfelt manner, weaves these themes together to form the overarching story of Brand Lady Gaga, offering insights into the star's extraordinary life and the dynamics of twenty-first-century branding in music.
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Information
Table of contents
- Cover
- Half-Title
- Title
- Contents
- Acknowledgement of Country
- Acknowledgements and Dedications
- Preface
- Introduction
- 1 ‘They are the kings. They are the queens’: Monsters and brand Lady Gaga
- 2 Mental health and well-being: A story of kindness and bravery
- 3 ‘I go right for the ass-kicker’: LGBTIQA+ activism and representations of queer identities
- 4 Creativity and artpop
- 5 Family connections and healing
- Concluding Thoughts
- Reference List
- Index
- Copyright