Danmu-mediated Communication and Audiovisual Translation in the Digital Age
eBook - ePub

Danmu-mediated Communication and Audiovisual Translation in the Digital Age

  1. 160 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Danmu-mediated Communication and Audiovisual Translation in the Digital Age

About this book

This collection represents the first of its kind, bringing together the latest research on danmu, the fast-growing phenomenon of live comments overlaid on audiovisual media changing the shape of audience participation on video-streaming platforms and of audiovisual translation research today.

The volume presents compelling evidence of danmu 's growing influence in shaping the future of audiovisual translation and online computer-mediated communication. Through diverse theoretical and methodological lenses, the chapters delve into how danmu facilitates audience participation, impacts documentary viewing through emotional engagement, and challenges traditional subtitling with multimodal pseudotranslations. It further explores cultural citizenship in video game commentary, virtual communities of practice in danmu, and Chinese audience preferences in danmu -enhanced viewing experiences.

This book will be of interest to scholars in audiovisual translation, media studies, digital communication, and East Asian studies.

Chapter 6 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-NonCommercial-NoDerivs ( CC BY-NC-ND ) license.

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Yes, you can access Danmu-mediated Communication and Audiovisual Translation in the Digital Age by Sijing Lu,Siwen Lu,Lisi Liang in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Linguistics. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half-Title Page
  3. Series Page
  4. Title Page
  5. Copyright Page
  6. Table of Contents
  7. List of Contributors
  8. Introduction
  9. 1 Audiovisual Translation and Audience Participation in the Digital Age
  10. 2 Happy Together in Cyberspace: Danmu’s Affective Impact on Documentary Viewing Experience
  11. 3 From Gibberish to Jamboree: A Multimodal Analysis of Pseudotranslation in Danmu Subtitling
  12. 4 Experimenting Cultural Citizenship Through Danmu Comments on Detroit: Become Human on Bilibili
  13. 5 Participation and Reification of Virtual Community of Practice in Danmu Subtitling: A Netnographic Case Study
  14. 6 Can Danmu Enhance the Watching Experience for Chinese Viewers?: An Audience Reception Study on Danmu Preference and Processing
  15. Index