Time and Alcohol

It’s Five O’Clock Somewhere!

Peter J. Howland

• Publisher: Routledge
• Year: 2025
• eBook ISBN: 9781040328286
• Topic: Business
• Index: Business

The purposeful production, exchange, and consumption of alcohol, like all human endeavour, is always a matter of time and temporality – and ranges from the universality of Einsteinian space-time relativity through to species-specific nature times and the myriad of anthropocentric constructs of nature time and of social times/temporalities. Thus time and temporality is an integral variable in all alcohol production, exchange, and consumption, and is complemented by similarly rendered considerations of space/place, context, and contingent social relationships.

The book draws on historical and ethnographic examples from Aotearoa New Zealand, China, France, India, Peru, Central Europe, and the United Kingdom to enhance our understandings of the dialogic matrices of time and temporality that are generated within, and which simultaneously generate various economic, social, political, religious, and moral modalities of alcohol in all their conceits and deceits.

Time and Alcohol: It's Five O'Clock Somewhere! will appeal to researchers and undergraduates from a wide range of disciplines, including sociology, history, anthropology, cultural studies, geography, marketing, and business studies.

Table of contents

• Cover
• Half-Title Page
• Series Page
• Title Page
• Copyright Page
• Dedication
• Table of Contents
• List of Figures
• List of Contributors
• Acknowledgements
• Introduction
• 1 Times and Temporalities: Labouring between Nature and Society
• 2 Accounting for Lost Time: Alcohol and Its After-Effects in English Diary-Keeping (c. 1660–1760)
• 3 Nipping and Tippling: How ‘Petty but Perpetual Drinking’ Caused Moral Panic in Late Victorian Britain
• 4 Wine and the Disruption of Time: The French Revolution
• 5 ‘Me Time’ or Coping Mechanism?: Women, Alcohol and Gendered Modes of ‘Time Out’
• 6 The Two Wine O’Clocks: (Un)Timely Meditations on Gendered Alcohol Consumption
• 7 Intergenerational Drinking Histories, Times and Geographies
• 8 The Influence of Seasonality on the Beer-Brewing Process
• 9 Grapevines and Winemakers: Nature Time, Labouring Agencies, and Commercial Agrarian Temporalities
• 10 Making Time with Microbes
• 11 Fiesta Time: Beer Exchange and Temporal Pressures in the Southern Peruvian Andes
• 12 Liquor of Rongmei Naga: Brewing Jouju in the Village against Colonial and Postcolonial State
• 13 We Are When We Drink: Wine, Temporality and Performativity in the Iranian Diaspora
• 14 Time, Body Techniques, and Aged Flavour in Producing Puer Tea in the Xishuangbanna Region, China
• Index