eBook - ePub

Responsible Marketing

Name: Responsible Marketing
Author: Lola Bakare

How to Create an Authentic and Inclusive Marketing Strategy

Lola Bakare,

272 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Responsible Marketing

How to Create an Authentic and Inclusive Marketing Strategy

Lola Bakare,

About this book

Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix. Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.

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Yes, you can access Responsible Marketing by Lola Bakare in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.