DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Social/Political Change
FINALIST: Goody Business Book Award 2025 - Marketing - Digital Marketing
Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer.
Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix.
Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.
eBook - ePub
Responsible Marketing
How to Create an Authentic and Inclusive Marketing Strategy
- 272 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
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Information
Table of contents
- About the Author
- Foreword
- Introduction: How It All Began
- PART ONE The Framework
- 01 Make It Inclusive: How Responsible Marketing Works
- 02 Make It Authentic: Brand-Relevant Social Impact
- 03 Make It Known: Reputation Impact
- 04 Make It Count: Commercial Impact
- PART TWO The Moves
- 05 Solving Real Problems
- 06 Telling Real Stories
- 07 Creating Real Opportunities
- 08 Influencing Real Policies
- PART THREE The Process
- 09 Cultivating Cultural Literacy
- 10 Choosing Cheerleader, Champion, or Catalyst
- 11 Earning Stakeholder Buy-In
- 12 Getting It Wrong the Right Way
- Appendix: Responsible Marketing Index 2023 Survey
- Index
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Yes, you can access Responsible Marketing by Lola Bakare in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over 1.5 million books available in our catalogue for you to explore.