- 468 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Routledge Handbook of Sport and Social Media
About this book
This handbook takes an in-depth look at the transformative impact of social media on sport.
With broader and deeper coverage than any previous book on this topic, the handbook explores how sports media is co-created and curated, collectively, at the individual, group and organisational level, and considers the implications for the ways in which sports media, through social media, infiltrates our lives and influences local and global culture. Exploring key concepts and presenting original case studies, the book features work by world-leading international sports media scholars. It discusses the theoretical lenses through which we can understand social media and sport, from political economy and cultural dynamics to business and management, and explains the significance of global social media platforms. The book then presents a multi-level exploration of sport and social media, including social media use by fans, athletes, teams, leagues and media organisations.
Offering important new insight into a technology that now sits at the centre of our social and economic lives, this book is important reading for any researcher, student, practitioner or policymaker with an interest in sport media, sport business, sport cultures, digital media technologies, digital business, or the broader relationships between sport, media and wider society.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Cover
- Half-Title Page
- Title Page
- Copyright Page
- Table of Contents
- List of Contributors
- Introduction: A Game-Changer with Thousands of Ramifications: Understanding Sport-Based Social Media Comprehensively and Expansively
- Part I Theoretical and Methodological Foundations
- Part II Fan-Oriented Social Media
- Part III Athlete-Oriented Social Media
- Part IV Team-Oriented Social Media
- Part V League-Oriented Social Media
- Part VI Media Entity-Oriented Social Media
- Index