eBook - ePub

Digital Product Management

Name: Digital Product Management
ISBN: 9781040328736

Strategic Planning and Market Opportunity

Lee Boon Kee,

Boon Kee Lee,

288 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Digital Product Management

Strategic Planning and Market Opportunity

Lee Boon Kee,

Boon Kee Lee,

About this book

This book is designed to equip readers with essential knowledge and skills in digital product management. It covers strategic planning and market opportunity, offering a clear and accessible guide to navigating the complex world of digital product management in today's fast-changing environment.

Chapters explore key topics, including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. Readers will learn how to conduct market research, build strong business cases, and define product positioning. The book also covers practical methods for selecting pricing and packaging strategies, as well as crafting a go-to-market plan. Real-world examples, such as the growth of Grab in Southeast Asia, the rise of Zoom during the global pandemic, and Shopify's role in empowering small businesses globally, provide insight into how companies leverage strategic planning and market insights to thrive. The content reflects both current and future trends, making it relevant for global markets and today's digitally-driven economy.

This book is especially useful for product managers, entrepreneurs, and business leaders who are keen to refine their strategic planning skills. It offers actionable advice and frameworks that can be applied across various industries, empowering readers to successfully manage digital products and drive business growth.

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Yes, you can access Digital Product Management by Lee Boon Kee,Boon Kee Lee in PDF and/or ePUB format, as well as other popular books in Computer Science & Design General. We have over one million books available in our catalogue for you to explore.