MOG – Growth Hacking Foundation Courseware

Enable strategic Growth hacking within your organization

Bart de Lege, Jonard Rood

• Publisher: Van Haren Publishing
• Year: 2022
• eBook ISBN: 9789401809474
• Topic: Education
• Subtopic: Architecture General

Complex, rapidly changing and highly specialized. This is the world we're operating in at the moment. Marketing, product development and innovation are becoming more and more challenging for business leaders. Customer journeys are becoming ever more complex. The number of available and necessary tools for managing marketing, product, activation, and retention is growing exponentially. How do you maintain the helicopter overview in this ocean of tools and processes? And more importantly, how do you keep focusing on what you need to be focusing on? The Masters of Growth course is a certification program for all professionals involved in growth in business. Specific roles for whom we expect the certification to add significant value are:

• Product Managers/Owners;
• Founders;
• Product Developers/UX Designers;
• Marketing Managers;
• Marketers;
• CCOs, CMOs;
• Sales Reps;
• All professionals with a growth mindset.

Key benefits of the Master of Growth certification

• It enables professionals to leverage and implement the benefits of Growth Hacking in their organisations.
• It sparks the growth mindset of professionals and enables them to work in a data-driven way.
• It provides professionals and their organizations with a competitive advantage.
• In addition to earning your certification, you will also complete the course with a ready-made growth strategy for your company, product, or service for the upcoming months.