The Language of Tourism: A Sociolinguistic Perspective
eBook - ePub

The Language of Tourism: A Sociolinguistic Perspective

  1. 304 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Language of Tourism: A Sociolinguistic Perspective

About this book

Languages convey messages, have a heuristic or semantic content, and operate through a conventional system of symbols and codes. In this book, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The language of tourism is however much more than just a metaphor. Through pictures, brochures and other media, the language of tourism attempts to seduce millions of people into becoming tourists and subsequently to control their attitudes and behaviour. Tourists, in turn, contribute further to this language through the communication of their experiences. This book provides the first sociolinguistic treatment of tourism. It draws on both semiotic analyses of tourism and on the content of promotional material produced by the tourism industry. The author writes in a way that is both rigorous but accessible. Providing a highly original treatment, the book is of interest to all studying tourism from a social science perspective. In addition, it has important implications for tourism marketing and for professionals in the tourism industry.

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Yes, you can access The Language of Tourism: A Sociolinguistic Perspective by Graham M S Dann in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. Acknowledgements
  6. 1 The Language of Tourism
  7. 2 Tourism as Language
  8. 3 Properties of the Language of Tourism
  9. 4 Tourism as a Language of Social Control
  10. 5 The Tourist as Child
  11. 6 The Media of the Language of Tourism
  12. 7 Techniques of the Language of Tourism
  13. 8 Registers of the Language of Tourism
  14. References
  15. Index
  16. Back Cover