Tech Startup Toolkit
eBook - ePub

Tech Startup Toolkit

How to launch strong and exit big

  1. 312 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Tech Startup Toolkit

How to launch strong and exit big

About this book

Essential advice for anyone aspiring to start up a technology company, based on decades of business experience. In Tech Startup Toolkit, you'll discover the good, the bad, and the ugly of succeeding with a tech startup. Author Jothy Rosenberg reveals the insights he's learned from an entrepreneurial career that's seen both $100 million sales, dramatic failures, and everything in between. Tech Startup Toolkit gives you concrete, actionable advice on how to: • Succeed as a first-time CEO
• Pitch and raise money from various types of investors
• Develop a go-to-market strategy
• Create a strong positive culture
• Understand what makes a VC tick
• Write an elevator pitch
• Understand investment deal terms
• Hone and align teams
• Effectively downsize or wind down a company
• Position a company to be acquired In Tech Startup Toolkit Jothy tells stories from his incredible career that will give guidance and inspiration to anyone who's ever thought of creating or running a company. Every personal story teaches a vital lesson for any would-be startup founder, ensuring you avoid the pitfalls that end less-prepared companies. Foreword by Vivjan Myrto. About the technology Why do eight out of ten tech startups fail? Is it inevitable? In Tech Startup Toolkit, nine-time tech startup founder Jothy Rosenberg tells you how to beat the odds. Part memoir and part survival guide, this book delivers battle-tested, unvarnished advice on capital, culture, boards, marketing, and management. About the book Tech Startup Toolkit covers everything a new founder needs to ensure a great idea can become a stable tech company that's ripe for acquisition. In 31 short anecdotes from Jothy's extensive experience, you'll learn how to pitch investors, develop a go-to-market strategy, and build the leadership skills that really matter for a great startup CEO. And since forewarned is forearmed, you'll also find strategies to handle challenges like funding loss, competition, and unpredictable crises like Covid-19 that break lesser startups. About the reader For prospective founders, early-stage teams, and anyone interested in tech entrepreneurship. About the author Jothy Rosenberg has been an incorrigible entrepreneur since 1988. Formerly the VP of Borland's developer division, Jothy has founded and run nine technology startups, two of which had $100 million exits.

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Information

Publisher
Manning
Year
2024
eBook ISBN
9781638355557
Edition
0
Topic
Business
Subtopic
Leadership
Index
Business

Table of contents

  1. Praise for Tech Startup Toolkit
  2. Tech Startup Toolkit
  3. dedication
  4. contents
  5. foreword
  6. preface
  7. acknowledgments
  8. about this book
  9. about the author
  10. Part 1 First time leading a startup
  11. 1 Scratching the startup itch: How I became an incorrigible entrepreneur
  12. 2 What makes you think you are CEO material?
  13. 3 A venture-backed turnaround: A dangerous place to be
  14. 4 The founding team: Who’s in and who’s not?
  15. Part 2 Raising money
  16. 5 Friends and family, angels, venture capital, or strategic?
  17. 6 Angels: Your bridge financing solution
  18. 7 The art of pitching to institutional investors
  19. 8 Investors aren’t your friends
  20. 9 Understand the VC business model: Raise money faster
  21. 10 Seed: The first priced round
  22. 11 Term sheets: An institutional investor wants to invest in you
  23. 12 Due diligence: An exam you must pass
  24. Part 3 Business strategies, models and plans
  25. 13 Your business model: The beating heart of your business
  26. 14 Getting to a minimum viable product with lighthouse customers
  27. 15 Product–market fit: Making sure the dogs will eat your dog food
  28. 16 Go-to-market: How to make your business viable and grow
  29. 17 A formal business plan in 10 steps
  30. 18 Burn rate and runway—or, where is the edge of that cliff?
  31. 19 Achieving cash-flow positive: A startup’s Holy Grail
  32. 20 Your startup’s valuation: Up, up, up (hopefully)
  33. Part 4 Your team: Building it, sizing it, aligning it
  34. 21 Hire slowly—and correctly
  35. 22 Beyond foosball: Crafting a positive culture that retains your team
  36. 23 Does a startup need both a CEO and a COO?
  37. 24 Marketing: Too often a startup’s afterthought
  38. 25 The right character for your sales leader— and when to hire them
  39. Part 5 Management challenges
  40. 26 Startup boards: The good, (how to prevent) the bad, and the ugly
  41. 27 Board observers: Observe only, please
  42. 28 Investor communications: They needn’t be cod liver oil
  43. 29 Heaven forbid if you must downsize
  44. 30 Heaven forbid if you must wind it up
  45. 31 Acquisition: Your financial dream come true
  46. appendix
  47. index