Chocolate Covered Money
eBook - ePub

Chocolate Covered Money

Secrets of the Marketing Genius Who Built the World's Most Successful Chocolate Brands

  1. 256 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Chocolate Covered Money

Secrets of the Marketing Genius Who Built the World's Most Successful Chocolate Brands

About this book

The story of the man behind some of the world’s biggest chocolate empires.

Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store “in a mall near you.” Chocolate is a big business, and makes a lot of money. This book “pulls the curtain back” for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.

This book reveals business methods used to enable three of the world’s leading super-premium luxury Belgian chocolate brands—Godiva, Leonidas, and KC Chocolatier—to compete against one another, how each achieves marketing dominance in certain markets, and what it really takes to build a worldwide chain of retail stores.

Brad Yater shares his business expertise, having served as country manager for the US at all three of these brands, beginning with Godiva, during a career lasting thirty years. Read the fascinating story of how this happened to him.

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Information

Publisher
Post Hill Press
Year
2024
eBook ISBN
9781637588086
Subtopic
Business History

Table of contents

  1. Copyright
  2. Preface
  3. Contents
  4. Chapter 1: Deposit All the Money in My Bank Account
  5. Chapter 2: Use It or Lose It
  6. Chapter 3: Overhauling Godiva
  7. Chapter 4: A Walk in the Park
  8. Chapter 5: Would You Like a Sample?
  9. Chapter 6: I Saw Lady Godiva in Midtown
  10. Chapter 7: What the Type of Chocolate You Eat Says About Your Personality
  11. Chapter 8: Keys to the Candy Store
  12. Chapter 9: Confusionā€“Illusionā€“Delusion
  13. Chapter 10: How to Earn Profit from Chocolate
  14. Chapter 11: Youā€™re in Good Hands with Me
  15. Chapter 12: Donā€™t Confuse Me with the Facts
  16. Chapter 13: Standing in the Hallway in Brussels One Day
  17. Chapter 14: The Shocking Takeover of Godiva
  18. Chapter 15: The Devil Sells Chocolate
  19. Chapter 16: Thereā€™s the Right Way, the Wrong Way, and the Leonidas Way
  20. Chapter 17: Leonidas Becomes the Godiva of Europe
  21. Chapter 18: I Wrote the Book on Chocolate
  22. Chapter 19: It Came from the Lab
  23. Chapter 20: Hiding Behind the Pillar
  24. Chapter 21: When You Think Youā€™ve Heard It All
  25. Godiva Game
  26. Leonidas Puzzle
  27. Acknowledgments

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Yes, you can access Chocolate Covered Money by Brad Yater in PDF and/or ePUB format. We have over 1.5 million books available in our catalogue for you to explore.