eBook - ePub
Chocolate Covered Money
Secrets of the Marketing Genius Who Built the World's Most Successful Chocolate Brands
- 256 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Chocolate Covered Money
Secrets of the Marketing Genius Who Built the World's Most Successful Chocolate Brands
About this book
The story of the man behind some of the world’s biggest chocolate empires.
Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store “in a mall near you.” Chocolate is a big business, and makes a lot of money. This book “pulls the curtain back” for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.
This book reveals business methods used to enable three of the world’s leading super-premium luxury Belgian chocolate brands—Godiva, Leonidas, and KC Chocolatier—to compete against one another, how each achieves marketing dominance in certain markets, and what it really takes to build a worldwide chain of retail stores.
Brad Yater shares his business expertise, having served as country manager for the US at all three of these brands, beginning with Godiva, during a career lasting thirty years. Read the fascinating story of how this happened to him.
Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store “in a mall near you.” Chocolate is a big business, and makes a lot of money. This book “pulls the curtain back” for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.
This book reveals business methods used to enable three of the world’s leading super-premium luxury Belgian chocolate brands—Godiva, Leonidas, and KC Chocolatier—to compete against one another, how each achieves marketing dominance in certain markets, and what it really takes to build a worldwide chain of retail stores.
Brad Yater shares his business expertise, having served as country manager for the US at all three of these brands, beginning with Godiva, during a career lasting thirty years. Read the fascinating story of how this happened to him.
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Yes, you can access Chocolate Covered Money by Brad Yater in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.
Information
Publisher
Post Hill PressYear
2024eBook ISBN
9781637588086Subtopic
Business HistoryTable of contents
- Copyright
- Preface
- Contents
- Chapter 1: Deposit All the Money in My Bank Account
- Chapter 2: Use It or Lose It
- Chapter 3: Overhauling Godiva
- Chapter 4: A Walk in the Park
- Chapter 5: Would You Like a Sample?
- Chapter 6: I Saw Lady Godiva in Midtown
- Chapter 7: What the Type of Chocolate You Eat Says About Your Personality
- Chapter 8: Keys to the Candy Store
- Chapter 9: ConfusionâIllusionâDelusion
- Chapter 10: How to Earn Profit from Chocolate
- Chapter 11: Youâre in Good Hands with Me
- Chapter 12: Donât Confuse Me with the Facts
- Chapter 13: Standing in the Hallway in Brussels One Day
- Chapter 14: The Shocking Takeover of Godiva
- Chapter 15: The Devil Sells Chocolate
- Chapter 16: Thereâs the Right Way, the Wrong Way, and the Leonidas Way
- Chapter 17: Leonidas Becomes the Godiva of Europe
- Chapter 18: I Wrote the Book on Chocolate
- Chapter 19: It Came from the Lab
- Chapter 20: Hiding Behind the Pillar
- Chapter 21: When You Think Youâve Heard It All
- Godiva Game
- Leonidas Puzzle
- Acknowledgments