eBook - ePub

Best Story Wins

Name: Best Story Wins
Author: Mark Edwards

Storytelling for Business Success

Mark Edwards,

240 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Best Story Wins

Storytelling for Business Success

Mark Edwards,

About this book

Aninspiring, practical, and timely newguide on howto harness the power of storytelling in our communications at work. Whether you're standing up in front of a crowd at a conference or chatting with a colleague in an elevator, storytelling is the most effective way to get your point across. It works in ninety-second Superbowl television spots, it works in ten-second social media formats, and it works in that email you have to fire off in five seconds flat.Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence, and inspire, you need to make an emotional connection. And storytelling is the best way of doing that.Journalist-turned-business coach Mark Edwards has developed his own methodology for telling compelling stories at work. Best Story Wins shows how storytelling will make better communicators of us all.

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Yes, you can access Best Story Wins by Mark Edwards in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.