- 246 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
Written for technology professionals and business managers/owners alike, this new, easy-to-understand book provides you with a comprehensive overview of the key legal and economic issues that affect rights of access and use for intellectual property and knowledge assets, with special emphasis on computer software, Internet content, and digital media. It is the first book to address management of both traditional intellectual property and the broader set of knowledge assets in a single resource. It presents these subjects in a style appropriate for a wide range of practitioners who are not intellectual property or knowledge management specialists, and approaches the challenge of managing these assets from a multidisciplinary perspective.
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Yes, you can access Managing Intellectual Assets in the Digital Age by in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Contents
- 1. Introduction: Overview of Intellectual property and knowledge assets
- 2. Traditional software protection strategies
- 3. Open Source: An alternative model
- 4. Trademark protection online
- 5. Protecting the look and feel of online content
- 6. Managing digital media
- 7. The challenge of peer-to-peer and distributed computing
- 8. Property law and commercial transactions law applied to digital content
- 9. Controls on technology development and transfer
- 10. Valuing and managing knowledge assets
- 11. Principals for managing intellectual property and knoledge assets
- Appendix
- About the Author
- Index