Burn Book

A Tech Love Story

Kara Swisher

• Publisher: Simon & Schuster
• Year: 2024
• Topic: Business
• eBook ISBN:
  9781982163914
• Subtopic: Social Science Biographies
• Index: Business

Now including a new afterword!

An instant New York Times bestseller from award-winning journalist Kara Swisher, Burn Book is a “highly readable…bawdy, brash, and compulsively thought-provoking” (Booklist, starred review) account of the tech industry and its founders who wanted to change the world but broke it instead.

Part memoir, part history, Burn Book is a necessary chronicle of tech’s most powerful players. From “the queen of all media” (Walt Mossberg, The Wall Street Journal), this is the inside story we’ve all been waiting for about modern Silicon Valley and the biggest boom in wealth creation in the history of the world.

When tech titans crowed that they would “move fast and break things,” Kara Swisher was moving faster and breaking news. While covering the explosion of the digital sector in the early 1990s, she developed a long track record of digging up and reporting the facts about this new world order. Her consistent scoops drove one CEO to accuse her of “listening in the heating ducts” and prompted Facebook’s Sheryl Sandberg to once observe: “It is a constant joke in the Valley when people write memos for them to say, ‘I hope Kara never sees this.’”

While still in college, Swisher got her start at The Washington Post, where she became one of the few people in journalism interested in covering the nascent internet. She went on to work for The Wall Street Journal, joining with Walt Mossberg to start the groundbreaking D: All Things Digital conference, as well as pioneering tech news sites.

Swisher has interviewed everyone who matters in tech over three decades, right when they presided over an explosion of world-changing innovations that has both helped and hurt our world. Steve Jobs, Jeff Bezos, Elon Musk, Bill Gates, Sheryl Sandberg, Bob Iger, Larry Page and Sergey Brin, Meg Whitman, Peter Thiel, Sam Altman, and Mark Zuckerberg are just a few of whom Swisher made sweat—figuratively and, in Zuckerberg’s case, literally.

Despite the damage she chronicles, Swisher remains optimistic about tech’s potential to help solve problems and not just create them. She calls upon the industry to make better, more thoughtful choices, even as a new set of powerful AI tools are poised to change the world yet again. At its heart, this book is a love story to, for, and about tech from someone who knows it better than anyone.

Table of contents

• Cover
• Title Page
• Dedication
• Prologue: Sheeple Who Need Sheeple
• Chapter 1: Babylon Was
• Chapter 2: Before the Gold Rush
• Chapter 3: California, Here I Came
• Chapter 4: Search Me
• Chapter 5: The Mongoose
• Chapter 6: The End of the Beginning
• Chapter 7: The Golden God
• Chapter 8: Sillywood
• Chapter 9: The Most Dangerous Man
• Chapter 10: The Uber Mensch
• Chapter 11: Staying Vertical
• Chapter 12: Good Bones
• Chapter 13: I, Asshole
• Chapter 14: The Mensches
• Chapter 15: Pivoting
• Chapter 16: Come With Me If You Want to Live
• Photographs
• Afterword
• Acknowledgments
• About the Author
• Notes
• Index
• Image Descriptions
• Copyright