eBook - ePub

Financial Communication

Name: Financial Communication
ISBN: 9781040313350

A Critical Assessment

Keith Butterick,

76 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Financial Communication

A Critical Assessment

Keith Butterick,

About this book

This essential guide to financial communication provides a concise critical overview of this increasingly important field. It challenges existing assumptions about the role and significance of financial public relations (PR) and investor relations, and the dominant paradigm of shareholder value. This book explores how the dominant paradigm in financial PR is based on the methodologically and historically incorrect assumption of symmetrical communication.

Highlighting the importance of financial communications in the corporate hierarchy where it is often a direct function of the Finance Director, this book critically assesses its ideological role in normalising the idea and role of 'the market' and promotes the neoliberal view that the sole function of the public company is to increase shareholder value. It opens up new theoretical perspectives by considering retail investor behaviour from the perspective of fandom theory through the behaviour of investors during financial booms, busts and bubbles.

This volume will be of interest to researchers in the fields of PR, financial communication, accounting and financial management as well as practitioners working in financial PR and investor relations.

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Yes, you can access Financial Communication by Keith Butterick in PDF and/or ePUB format, as well as other popular books in Business & Corporate Finance. We have over one million books available in our catalogue for you to explore.