Clock That Had No Hands
eBook - ePub

Clock That Had No Hands

And Other Essays About Advertising

,
  1. 45 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Clock That Had No Hands

And Other Essays About Advertising

,

About this book

Advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands.

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Information

Publisher
The Floating Press
Year
2009
eBook ISBN
9781775416432
Edition
0
Topic
Business
Index
Business

Table of contents

  1. THE CLOCK THAT HAD NO HANDS
  2. Contents
  3. The Clock that Had no Hands
  4. The Cannon that Modernized Japan
  5. The Tailor who Paid too Much
  6. The Man who Retreats before His Defeat
  7. The Dollar that Can't be Spent
  8. The Pass of Thermopylae
  9. The Perambulating Showcase
  10. How Alexander Untied the Knot
  11. If It Fits You, Wear this Cap
  12. You Must Irrigate Your Neighborhood
  13. Cato's Follow-up System
  14. How to Write Retail Advertising Copy
  15. The Difference between Amusing and Convincing
  16. Some Don'ts when You Do Advertise
  17. The Doctor whose Patients Hang On
  18. The Horse that Drew the Load
  19. The Cellar Hole and the Sewer Hole
  20. The Neighborhood of Your Advertising
  21. The Mistake of the Big Steak
  22. The Omelette Soufflé